Special Advertising Feature
Founder & Executive Producer | Nor’easter Digital
A Maryland native and graduate of the Rochester Institute of Technology, Kevin Mead has been producing websites, apps, and AR/VR activations for more than a decade. After working in-house at advertising and event production agencies in Washington, D.C. and Boston, he founded his own studio, Nor’easter Digital, in 2019.
Mead combines his educational background in the arts with his professionally developed skill set in user experience (UX) research and design. It’s a marriage that has allowed Nor’easter to create stylish and engaging experiences for users while faithfully and effectively conveying client stories and information.
How can business owners tell if their website is due for a redesign?
The first factor we consider is function. If your website isn’t hitting your desired KPIs—overall visitors, generation of leads, etc.—it could indicate a weakness in your site’s architecture or overall user experience that needs to be addressed. We also consider the visuals. Web design is constantly evolving, so within a year or two, an existing design can look dated when compared to freshly launched websites. If you’re looking at a competitor’s site and aren’t happy with your own designs, it might be time for a change.
Besides websites and apps, what other projects should businesses consider?
Crowd engagement is another big facet of our work. These activations are produced to bolster engagement and loyalty from your users before, during, and after an in-person event. Businesses that present at trade shows could consider tablet-based games, virtual showrooms, or other experiences to attract attendees to their booths. Businesses with a presence at fairs, stadiums, or other large venues can engage thousands of attendees simultaneously with custom team-based games, trivia, or scavenger hunts.
Are there certain industries that are better candidates for custom crowd engagement projects?
Sports, tourism, and destination marketing organizations are prime candidates. For instance, a web-based game might entice visitors ahead of their trip. A mobile or kiosk experience can greet them upon arrival, and those same activations can communicate with them after they’ve left. That being said, there’s no limit to which industries and organizations can benefit from these experiences. It’s our belief that every client’s brand can be brought to life for their users in ways that are fun, creative, and memorable.
Nor’easter Digital | 443-926-4553 | Remote | Based in Stevensville | www.noreaster.digital | hello@noreaster.digital
