Special Advertising Feature
Founder & Executive Producer | Nor’easter Digital
A Maryland native and graduate of the Rochester Institute of Technology, Kevin Mead has been producing websites, apps, and AR/VR activations for more than a decade. After working in-house at advertising and event production agencies in Washington, D.C. and Boston, he founded his own studio, Nor’easter Digital, in 2019.
Mead combines his educational background in the arts with his professionally developed skill set in user experience (UX) research and design. It’s a marriage that has allowed Nor’easter to ensure each client’s story is told faithfully across digital mediums, while providing clear pathways for users to find and absorb relevant information.
How can business owners tell if their website is due for a redesign?
The first factor we consider is function. If your website isn’t hitting your desired KPIs — page visitors, generation of leads, etc. — it could indicate a weakness in your site’s architecture or overall user experience that needs to be addressed. We also consider the visuals. Web design is constantly evolving, so within a year or two, an existing design can look dated when compared to freshly launched websites. If you’re looking at a competitor’s site and aren’t happy with your own designs, it might be time for a change.
How does Nor’easter approach web design?
Whether we’re working with a small business or a larger institution, we follow the same process. We believe in robust discovery and UX planning phases, a visual design phase that allows for experimentation and collaboration, and a modular approach to development that grants maximum flexibility to our clients after launch. This means your site’s visual design and content can evolve naturally over time, mitigating the need for major redesigns moving forward.
Are there other digital activations business owners should consider?
A great website is the foundation of your digital footprint. Once that foundation is laid, additional activations can be produced to bolster engagement and loyalty from your target users. Businesses that present at trade shows could consider games, virtual showrooms, or other experiences to attract attendees to their booths. Businesses that offer rewards or ongoing information to users are ripe for custom mobile applications. Regardless of the execution, our team brings the same passion and experience to each project we take, delighting clients with the results.
Nor’easter Digital | 443-926-4553 | Remote | Based in Stevensville | www.noreaster.digital | hello@noreaster.digital
