Sports Eta 4S Summit

Visit Annapolis & Anne Arundel County (VAAAC) is proud to host the Sports ETA 4S & Rights Holder Summit next week (September 23-25) at the Graduate by Hilton Annapolis with additional events held at various locations throughout the region, marking the first time this premier sports tourism event has ever been held in Maryland. The 4S Summit—centered on strategy, sponsorship, sales, and storytelling—is the sports tourism industry’s leading education-only event. Originally launched in 2017, the summit has become a vital forum for rights holders, destinations, and industry leaders. After a two-year pause due to COVID-19, this year’s gathering marks the seventh official 4S Summit, and a major milestone for the region.

“This is a defining moment for Annapolis and Anne Arundel County,” said Kristen Pironis, CEO of Visit Annapolis & Anne Arundel County. “Welcoming the Sports ETA 4S Summit to our region is more than a milestone, it’s a reflection of how far we’ve come in positioning our destination as a leader in sports tourism. This event brings together influential voices and forward-thinking professionals from across the country and having them here affirms our commitment to leveraging sports as a powerful engine for economic growth, community connection, and year-round visitation. It’s an opportunity to showcase our venues, hospitality, and local spirit on a national stage; and to spark new partnerships that will shape the future of sports tourism in Maryland.”