It’s normal to notice your face is a little windburned or dried out come fall and winter, when cool air turns crisp and loses much of the moisture it had earlier in the year. If you haven’t started a facial moisturizing routine, now’s the time to take one up—and keep it going through all four seasons.
Even in warmer, humid weather, facial moisturizers help you create a protective barrier along your skin that retains natural moisture and gives you an overall healthier, younger, more vibrant appearance. But moisturizing isn’t a one-size-fits-all practice, particularly when complexions vary so much from person to person. Somebody with naturally dry skin won’t have the same needs as somebody with very oily skin.
In general, if you have dry skin, you’ll benefit most from using an oil-based face lotion. The same goes for people who have mature skin with fine lines and wrinkles. On the other hand, if you have oily skin, you should stick with water-based face lotion. (If you’re not sure about your skin type, blot your face with a tissue to see how much oil you’re able to pick up. You can also consult a dermatologist, who can give you specific advice.)
Bear in mind that you should be selecting lotions and moisturizers specifically intended for your face. Facial moisturizers are noncomedogenic, meaning they will not clog your pores the way hand and body lotion will. Look for products that are marked as hypoallergenic (meaning they won’t cause an allergic reaction) and have broad-spectrum SPF 30 or higher (for protection against UV rays). Depending on personal preference, you might want products that are all natural, organic, or fragrance free.
Moisturize your face every time you wash it (morning and evening) and after every shower. Use warm water rather than hot, as hot water can strip your skin of its natural oils. Applying moisturizer after cleansing will lock in moisture.
Start by gently exfoliating with toner to remove any dead skin cells on your face. This will allow the moisturizer to penetrate. Use a small dab or lotion (about the size of a dime) and rub in circular motions for 30 seconds (don’t forget to apply to your neck and upper chest, too). Wipe away any excess with a clean, damp towel.
Remember that you can improve the success of your facial moisturizing routine by drinking plenty of water to stay hydrated and avoiding high-sodium foods. Stick with your routine diligently, as it could take up to four months for you to see a significant change.