MARYLAND — Uncharted has officially made its Maryland debut, and the response is already turning heads. The lifestyle concept brand from The Paper Store Group welcomed a packed crowd at its Columbia grand opening, with strong demand, high energy, and standout interest in its discovery-driven shopping experience. Now the focus shifts to Annapolis, where the next grand opening on April 25 is expected to be a can’t-miss event.
Shoppers arrived early in Columbia, with many lining up ahead of opening to be among the first inside. Exclusive giveaways and limited-quantity prizes drew excitement, while select products quickly gained attention as customers explored the store’s curated mix of fashion, beauty, home décor, jewelry, and more.
“Uncharted was created for those who are always seeking something new,” said Sara Carbonier, VP of Stores. “The turnout and energy in Columbia were incredible, and we’re excited to bring that same experience to Annapolis.”
Uncharted’s concept centers on discovery. The space is designed to feel fresh and ever-changing, encouraging customers to explore an evolving assortment that blends familiar favorites with new and unexpected brands. Throughout the year, customers may also find opportunities to try out new interactive pop-up experiences tailored to inspire individuality and fun. Each visit offers something different, creating a sense of excitement that keeps shoppers coming back.
The Strawflower Cloud Quilted collection, exclusive to Uncharted, was a major highlight. Crafted in Jaipur using centuries-old block printing techniques, each bag is one of a kind, featuring subtle variations that reflect its handmade quality. With soft quilting and sun-washed fabrics, the collection offers a blend of timeless craftsmanship and everyday style.
The Annapolis opening arrives at the perfect time for Mother’s Day shopping, with Uncharted as the go-to destination for thoughtful gifts and everyday indulgences. From self-care essentials and cozy loungewear to travel-ready accessories, beach-day favorites, and small luxuries under $50, the assortment makes it easy to find something meaningful.
As part of The Paper Store Group, a family-founded retailer established in 1964, Uncharted continues a legacy rooted in community, care, and discovery.
Uncharted is designed to bring people together. With plans for ongoing events and in-store activations, the brand aims to create a sense of connection that extends beyond the retail floor.
Following a strong debut in Columbia, Annapolis is shaping up to be the next standout moment for the brand.
The April 25 grand opening will build on the momentum from Columbia, featuring its own lineup of exclusive giveaways, early arrival prizes, and engaging in-store experiences. It is an opportunity for the community to step inside, explore, and experience Uncharted firsthand.
To explore Uncharted and learn more about the Annapolis grand opening, visit: https://www.uncharted.com/annapolis-md
Columbia, MD — 6181 Old Dobbin Lane
Annapolis, MD — 2325 H Forest Drive
