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About Us

In 1997, publisher and president Veronica Tovey brought her vision for a community publication to fruition, launching What’s Up? in the Annapolis and Anne Arundel County region. Since then, the roster of magazines published by What’s Up? Media has grown to include: What’s Up? Annapolis, What’s Up? Eastern Shore, What’s Up? Central Maryland, What’s Up? Weddings, and contract publications such as the annual Navy Guide to Annapolis and The Directory for Anne Arundel County’s Department of Aging & Disabilities.

Today, our company delivers this fleet of glossy-print, monthly publications to more than 100,000 households (and 300,000 monthly readers) across the Chesapeake Bay region. Our digital content includes the website Whatsupmag.com, 3x/weekly e-newsletters, and popular social media accounts on Facebook, Instagram, and LinkedIn. We produce sell-out live and virtual events annually, partner with philanthropic organizations that serve our communities, and continue to evolve in ways both planned and unexpected.

Veronica Tovey, Publisher & President

What’s Up? Media was founded by Veronica Tovey in 1997, but her publishing story begins years earlier. Falling in love with Annapolis and completing her move to the region in 1990, the former fiduciary and always entrepreneur found herself in new environs that piqued her curiosity and beckoned her creativity…and she needed help navigating it all, literally. Save for a Rand McNally road atlas, Tovey couldn’t find an easy-to-read map of Downtown Annapolis and so she launched a company in her home’s basement to produce a colorful map of the city, complete with interesting anecdotes, factoids, and advertiser support. Six years later, the publishing bug bit again and she dreamt up What’s Up? magazine under the banner slogan “All the Entertainment and Sports.” It was a dream come true and when asked about how she developed the business plan to make it all work, Tovey confides she was non-traditional. She didn’t belabor the financial minutiae; she just knew it would work with persistence and keeping it fun. Today, she still very much enjoys publishing.