Local Leaders: A conversation article series with notable achievers in our region
Photography by Stephen Buchanan
Life Saver: Dr. John Martin spearheads the Dare to C.A.R.E. campaign to save Marylanders’ lives
John D. Martin, MD, FACS, could be considered a renaissance man within the medical community. Martin has amassed an impressive resume over nearly four decades that leans heavily on his entrepreneurial spirit, sharp intellect, medical acumen, and persuasive charm. He was corpsman and surgeon in the U.S. Air Force. Thirty years ago, he founded a medical software company (and wrote the code for software still in use!). Today, he co-develops life-saving medical imaging devices with a global tech company. He teaches. He also talks—speaking at international conferences and delivering presentations for TEDMed.
Closer to home—which is just outside Annapolis for Martin and wife Kelly Brown, president of SPCA of Anne Arundel County—the clinical setting is where most of his work is done. Martin is a vascular surgeon within the University of Maryland Medical System and serves as Clinical Assistant Professor with the University of Maryland School of Medicine.
Martin is also the President and Founder of Heart Health Foundation/Dare to C.A.R.E. The community program saves lives by offering free cardiovascular disease screenings to detect carotid artery disease, abdominal aortic aneurysms, renal artery stenosis, or extremity artery disease.
With February being American Heart Month, the foundation and program are especially driven to reach the community. The program will bring the important message to the public that complications of cardiovascular disease can be prevented. In our interview with Martin, he explains what makes this program especially vital to the health of our community.
John, please explain your inspiration for and the genesis of the Dare to C.A.R.E. campaign, and what it is overall. Twenty-two years ago, I was called into the emergency room to see a patient with a ruptured aneurysm. Unfortunately, he passed before we could do anything. Before leaving the ER, I was asked to see a patient with a devastating stroke from carotid disease—a dreaded complication that could have been prevented if found earlier. And before I made it out the door, a patient came in cardiac arrest. Two lives ended and one changed forever. The frustration was overwhelming. I committed to do something about it and the Dare to C.A.R.E. program was born. The next day, we began this journey of free cardiovascular screenings and education for those at risk with the goal of finding disease before it found us.
How has the campaign grown over the years and helped the community? We began with quarterly evening programs and held to three core principles: it would be free, include education, and all results go back to the primary care doctor. Our early success led to creating a nonprofit foundation and continuous daily screening. From there we grew and now nearly 70,000 have attended the program locally alone. With partners, we grew nationally and internationally. In 2013, we knocked cardiovascular disease off the top of leading causes of death in our county, but it has climbed back to the top and our goal is knock it back down permanently across the entire state.
Ramping up for this year’s campaign, what’s in the works and how can our readers become involved? One of the unexpected consequences of COVID has been a lack of attention to cardiovascular disease and multiple factors led to a tremendous spike in mortality. We need to refocus everyone as this is far and away our greatest health risk. Political, business, spiritual, and community leaders are joining forces with us to ensure our biggest campaign yet. A statewide screening day, sermons in churches, lectures in schools, benefit concerts, and an important evening program addressing disparities in heart disease care and outcomes in communities of color are just a few of the events planned.
What are some of the partnerships with public, private, and nonprofit organizations that make this campaign successful? Any campaign this ambitious requires the participation of a wide variety of partners. The great thing is everyone has a stake in this success. We have enjoyed support from large public companies like Boston Scientific; health systems like University of Maryland; political leaders like Senator Elfreth and Mayor Buckley; business entities like Chesapeake Imaging and Westfield Mall; and symbiotic nonprofits like the SPCA. There are many more joining daily as we rally together, lead by example, and engage each other to address our greatest health challenge. I truly believe we can knock cardiovascular disease off the top as the leading cause of death in this state and pave the way for a healthier tomorrow for all.
Learn more about Dare to C.A.R.E. health screening and events at hearthealthmaryland.com.
